Time to get the shoppers back into your store…
After having lived through the Christmas season you almost feel like you can take a breather before you face the long year ahead. But instead of sitting back and relaxing, it is time to get those customers back into the store according to this New York Times article.
I have to agree with the article. While we all know the Christmas season is tuff, it’s the months between January and March that really make the business. While sales may not be what they are in the Christmas season, this is the time of the year to build your customer loyalty, really focus on the customer service, and turn those one time customers into customers for life.
The Babe of Business blog has eight things you can do to increase your business. While you should be doing these kind of things year around, now is the perfect time to entice customers into the store and build your loyal clientele.
Now is also a good time to building relationships and building joint marketing programs with complimentary businesses. Find businesses that sell complimentary products to yours or have complimentary services and work together to build business in your stores. You can do joint advertising, promote the other in your store, and build a long term relationship that will benefit both businesses.
January is not the time to rest, it’s the time to build your business and make your business a success year round.