Saturday, August 25, 2007

Books to Read...

Here is some books I recommend. There is links that will take you to the Amazon website to purchase them.

Try to books and see what you can take from them.

Saturday, August 18, 2007

What about a blog?

Many businesses (obviously including myself) have started blogs to keep their customers more informed and hopefully bring customers to their website and business.

I highly recommend a blog as an additional form of promotion. So what can you do with a blog?

-You can have a weekly newsletter or article on your products and services including how to articles that assist your customers.
-Inform you customers when new products arrive so they can be the first to get them.
-Post articles of relevance to your customers and your business.
-Let your customers know about important sales, special events or times you may be closed due to special circumstances.

When I first started my blog I was amazed how easy it truly was. I just went to which is the service I use, there is a link to start a blog, then you pick out a template and get started. Also there is areas where you can post links and descriptions about yourself and your company. There is many blogging services available but from my experience so far, Blogger is about the easiest I have found.

Just remember to have fun!!

Saturday, August 04, 2007

Fresh Coat of Paint....

What do you think when you walk into the average K-Mart? At least the ones I go into I think how dirty and old they look. The reason for this is that they desperately need a coat of paint and they need to have a different color besides white.

One of the bright ideas that K-Mart corporate got when they took over Sears was to change K-Mart stores into a new concept called Sears Essentials. However, the best way to describe the change was putting lipstick on a pig and even that is an overstatement. Little was done except to put on new signs and change uniforms. Otherwise most of the stores were not changed. Last year I had the opportunity to go into a Sears Essential (there are none in my area) and after walking in the door it was nothing but a worn out K-Mart.

One of the best things you can do to keep your store looking nice is the apply a fresh coat of paint frequently (by frequently I don't mean every month but every year or so will do wonders). When you consider how nice you store looks after a fresh coat of paint the cost and hassle is minor. The paint does not cost that much and the hassle is not that big if you have a plan put together.

When painting why consider a color other than white? Simple white is too plain and it looks dirty more quickly than some other soft colors you can use. Find a good paint color that matches your store's theme and niche and go for it.