Over the course of this blog we have talked about various ways in which you can have a competitive advantage over the big box stores. Today we are going to take a little different approach and talk about not only competing but also doing something for the community as a whole.
While I know that you are busy with running your business plus many of us have family to think about, but you should also think about your community.
Take a look at opportunities to help your community which could be anything from helping sponsor a little league team to being part of community partnership. Not only will be helping your community but you will also have the opportunity to network with other business people and promote your business.
Be sure that you find an avenue that you can not only support but really enjoy being a part of. If you have a child playing little league ball that could be your best opportunity. If you like getting involved in making your community a better place to live there is many community partnerships that you can join a part of making your community better.
What you must do is be behind what you are doing. If you are doing it only to find customers then it will not work, so be sure to find an outlet that you truly care about and want to be a part of.
While you competitors may throw some money at things here and there, in the long run the chain stores are not part of the community but you are and you can make a difference that will not only help the community by you in the long run.