Saturday, September 01, 2007

To Do or Not To Do Political Signs...

With election time coming for many areas the decision comes whether to put of signs of political support or not.

This comes down to what kind of market you are in and who are your customers. If you live in an area that supports primarily one party and you support that party then you may be OK. However you could also be putting off potential customers by your choices. You need to decide if its worth the risk to alienate a portion of your customer base by supporting certain persons, parties, or positions.

If you do want to be involved there is plenty of ways to get involved without making your business a home to political signs. Look to others way to show support than what might cost you your best customer.

Saturday, August 25, 2007

Books to Read...

Here is some books I recommend. There is links that will take you to the Amazon website to purchase them.









Try to books and see what you can take from them.

Saturday, August 18, 2007

What about a blog?

Many businesses (obviously including myself) have started blogs to keep their customers more informed and hopefully bring customers to their website and business.

I highly recommend a blog as an additional form of promotion. So what can you do with a blog?

-You can have a weekly newsletter or article on your products and services including how to articles that assist your customers.
-Inform you customers when new products arrive so they can be the first to get them.
-Post articles of relevance to your customers and your business.
-Let your customers know about important sales, special events or times you may be closed due to special circumstances.

When I first started my blog I was amazed how easy it truly was. I just went to blogger.com which is the service I use, there is a link to start a blog, then you pick out a template and get started. Also there is areas where you can post links and descriptions about yourself and your company. There is many blogging services available but from my experience so far, Blogger is about the easiest I have found.

Just remember to have fun!!

Saturday, August 04, 2007

Fresh Coat of Paint....

What do you think when you walk into the average K-Mart? At least the ones I go into I think how dirty and old they look. The reason for this is that they desperately need a coat of paint and they need to have a different color besides white.

One of the bright ideas that K-Mart corporate got when they took over Sears was to change K-Mart stores into a new concept called Sears Essentials. However, the best way to describe the change was putting lipstick on a pig and even that is an overstatement. Little was done except to put on new signs and change uniforms. Otherwise most of the stores were not changed. Last year I had the opportunity to go into a Sears Essential (there are none in my area) and after walking in the door it was nothing but a worn out K-Mart.

One of the best things you can do to keep your store looking nice is the apply a fresh coat of paint frequently (by frequently I don't mean every month but every year or so will do wonders). When you consider how nice you store looks after a fresh coat of paint the cost and hassle is minor. The paint does not cost that much and the hassle is not that big if you have a plan put together.

When painting why consider a color other than white? Simple white is too plain and it looks dirty more quickly than some other soft colors you can use. Find a good paint color that matches your store's theme and niche and go for it.

Saturday, July 28, 2007

Can You Change who you are?

Here is a question that often comes up, say you have found your niche but you decided you want to head a different direction, how difficult is it to transition?

The basic answer to this question is that yes you can change but you have to do it very delicately so that you do not alienate your existing market while trying to attract new customers.

Lets take a look at two examples of companies who are big but did not do a good job of transitioning.

The first is Nordstrom. Nordstrom is best know for its customer service. You will pay more to shop their but people do it for its great service. Its product line could best be described as mainstream, nothing fancy but quality product. However a few years ago corporate decided that it wanted to attract younger hipper people into the store. It changed its product lines and alienated its biggest customers. The result was that sales went through the floor and the Nordstrom family replaced some of the big decision makers.

Even the mighty Wal-Mart has failed in an attempt to change their niche. Over the last couple of years they have tried to get away from the low prices and start bringing in more main stream products. They changed their clothing lines and made other changes in attempt to get more dollars. The results speak for themselves. Wal-Mart had bad quarters especially by Wal-Mart standards, the decision makers were fired and Wal-Mart is going back to focusing on low prices.

So how do you transition?

First of all, make it a slow and steady process. Do not change everything at once but do it over a period of time. You may want to bring in a few items at a time and see how your existing customer base reacts to them.

It is very difficult to change your niche but it can be done. What you cannot do is suddenly change everything and upset your existing customers. Do it slowly and make sure that your existing customers know that your not trying to get rid of them, your just adding products to better their shopping experience.