Promote or Hire?

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I hope that you are finding these what if human resources scenarios helpful. Here is the next one that is very common today:

You need a new person in management.

The first candidate already works for your company. This person is extremely hard working, has the respect of the other employees and is considered a leader. People already come to him to find out how to do a project and look to him to solve the problems.

The second person is straight out of college and just got a degree. However, this person does not have any real work experience. The only job this person has held is working for his father.

In many big companies today, the second person would actually have a better chance at the job and would be offered a higher rate of pay that the first one. Many companies look to get people fresh out of school so they can be trained the company way.

The problem of course is this second person has no work history. You cannot tell if this person will have a good work ethic. You cannot tell if this person is book smart but has no common since. In addition you will have to spend more money training the person.

The problem with many large companies these days is that they will hire from outside the company and pay that person more than someone being promoted from within. That creates a cycle in many industries such as retail where people will leave company A to move to company B because they will be paid better than getting promoted by company A.

In the long run you have a drain of talent and higher training cost because you are loosing good people that should be promoted and hiring unknowns from the outside world. Of course many people will look at this scenerio and go that makes no sense and it doesn't.

Once again this is where smaller and small businesses have an advantage. You do not have the archaic hr systems that make this illogical situation common place. If you have someone in your business that shows the talent for the position then you should promote that person and give them the pay that encourages that person to stay long term.

There will be times when you have no one qualified for the position, then you look to hire from outside. The most important aspect of this situation is to get the best person for the job. The person that will benefit your company and help take you to the next level.

LinkedIN and your business

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Over at the smallbiztechnology blog they have great starter information for someone looking to build their business by getting involved in social networking and specifically LinkedIn.

LinkedIn is a social networking site that focuses on business relations and is good way for small business owners to get their name out and make contacts that could increase your business.

One thing to keep in mind when it comes to social networking is that there is paradox when it comes to them. If you are looking to help your business you need to study the network and find out the best places to sign up for and get involved.

However, too many people end up spending too much time on the social networking sights and it comes at a cost to both personal and business. Therefore you need to walk a fine line between using the networking sight enough to bring attention to your business but not too much time that you are actually wasting time.

One of the suggestions that the blog makes is to get involved in groups after thoroughly researching them. Groups are a good way to gain information but you must thoroughly research the groups so you are not wasting time on a group that is not going to benefit you. One possibility would be to join some groups and see what you get out of them.

There is a lot to be gained by getting involved in social networking. However, you must make sure the time being spent is paying off for you in the long run and not just wasting time.

Making Your Store More Appealing

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Having a pleasing appearance to your store is very important to attract new customers and to keep existing ones. I have stated in the past that even a coat of paint on a regular basis will help make your store more appealing.

Here is a article from a New York newspaper that has even more ideas on making your store look more appealing to increase your customer base:

For retail stores, decor can seal the sale

Are you too Dependent on Assessment Tests?

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It seems that many company these days are doing assessment test to check the quality of not only candidates applying for jobs in the company but also to see how well a potential employee would be when being promoted. However, it appears that some companies are almost becoming too dependent on them and in some cases taking them as the be all, do all system for evaluating employees. The problem is, like anything assessment tests are not foolproof and if not taken in with other factors could cost the company in the long run.

Let me give you an example I recently dealt with. Two people at a company have applied to be promoted.

Person A is currently a department manager, has a desire to achieve, has good results, is the leader in sales in the store and works with other employees to improve their numbers. This person also has the respect of the staff and this person is one of the first people they come to in the management staff. Not only does this person have the respect of the fellow employees, everyone above this person through the district manager wants to see this person promoted.

Person B on the other hand had to loose their department management position because they could not perform the duties of the job. In addition this person has show no initiative to improve themselves and has no respect among coworkers. In addition this person caused a $1200 loss to the company because of not paying attention to what they were doing. The only reason this person wants to promoted is to make more money. In addition store leadership does not consider this person to be reliable.

Who would you promote in this situation?

Well the assessment test shows that person B should be interviewed by the company for promotion and not person A. Because this is a big corporation that has the habit of running like a dinosaur at times, the company will interview person B but cannot go beyond the assessment tests and promote person A despite the fact they are the better candidate.

Of course the ultimate result will be that there is a good chance that person A will ultimately leave the company by finding a better position with another company possibly a competitor. On the other hand if the company actually promotes person B just because of results from the assessment test, most likely that person will fail at the position and either way, the company loses.

So while assessment tests may give you a look into an employee, you need to have a system sets up that lets you go beyond the results of an assessment test to insure that the right person gets promoted.

Who Needs Venture Capital?

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The New York Times Small Business Edition has a great article about Elizabeth Charnock who is running a start up company in the Silicon Valley area but is doing it without venture capital.

Bootstrapping a Start-Up in Silicon Valley

There is some great lessons to be learned from this article.

Budgeting

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Budgeting is one of the biggest challenges facing small businesses. Often times the person that starts a small business is good at whatever type of business they start but when it comes to the financial end of it they fail. This is why lack of capital and bookkeeping are two of the biggest reasons why a business will fail.

The All Business Blog has a great entry on 8 Budgeting tips for Small Business.

Since yesterday we talked about technology, one of the important things to remember is that budgeting should be easier than ever today with the software that is available in the marketplace. While items such as Quickbooks Pro is very popular Intuit the maker of Quickbooks also makes a version of the personal budget software called Quicken Home and Business that many small companies could use.

The great thing about these software programs is that they are easy to learn and use. There is no excuse for not having some basic budgeting software on your computer.

One area I will agree with is number 5 that says don't budget to the last penny. I feel you need to start with zero add in your revenues then subtract out your expenses. Not doing it to the last penny will leave some fidget room that could lead to problems in the long run.

One thing I would add is to be conservative with your numbers. It is much better to be conservative with your budget that too optimistic. If you are conservative and do better that is good thing but if your too optimistic you could end up hurting yourself.

Many transit agencies across the nation are figuring that out after budgeting for sales tax increases because numbers were good for many years running and were caught with their pants down when numbers tanked in the recession.

The success of your business depends on how well you budget. Your success depends on your budget.

What are your technolgy needs?

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The Small Business Technology Blog has a link to a Wall Street Journal Blog entry about the technology needs of small businesses.

Technology Basics for Business

The article is actually an excerpt from the book by the Wall Street Journal about the technology needs of small businesses.

It wasn't that long ago that small businesses did not have to worry about technology that much. For most a basic desktop computer and printer was pretty much all they needed. Today we live in a world surrounded by technology and to need to be more aware of what is happening in the technology field to stay ahead.

That is not to say you need to run out get an iPhone, iPad, and every other next big thing to come along. What you need to do is stay aware of the technology and find what is going to improve your business and make your more productive.

You also need to be aware of the latest software that is available for your business. As the article points out software services via the web are becoming a viable solution to actually buying "boxed" software which has been done since the first days of the PC.

In the late 90's and early 2000's we saw dramatic changes in personal computers. In the last few years we have seen dramatic changes in about every other area when it comes to technology. Today it is harder than ever to stay ahead of the changes and find the right technology for our businesses.

Have Trouble Saying No?

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Do you have problems with saying no?

As a small business owner or even an employee if you wish to succeed it is often hard to say no. You feel that if you say no to anything you have the possibility of loosing a customer or not being eligible for the next promotion.

However, not saying no may be doing more long term damage than the no would be. First of all you may be taking on too much and not doing the best possible job. Also, you could be carrying so much on your shoulders that some important things may fall by the wayside. You are also putting additional stress on you that could leave to long term health problems.

I know from personal experience how hard it can be to say no.

When I was working for other people I was afraid if I said no they would think I was not good enough to move ahead but I wasn't able to take on every task that came along. As a business owner I am afraid that if I say no it could mean one less important customer.

The Zen Habits blog has some simple ways to say no:

7 Simple Ways To Say “No”

To perform at your best you need to learn how to say no at the right time.

Renting or Buying?

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The New York Times has a blog done by a business owner that talks about the decision of whether to rent or buy a building.

While buying worked for this particular person, each business owner must look at his own needs and decide what is the best option for you.

Once thing you need to consider is expansion. If you own your own building and your business out grows the location, will you have move to a new location, or will you have the room to expand your business at the place you own.

If you own the complex and need to move, you have the complications of not only moving the business but finding a new place to buy and selling your existing facility. On the other hand you may be able to expand your existing location but at what cost? what disruption your business? and will the current zoning laws allow for it?

On the other hand if your renting you need to know what restrictions you have on using the building, what improvements or changes you can make, if you have a purchase option (often more expensive than buying direct), and what expenses you are responsible. I would also find out what other tenants think of the landlord and how they take care of the property.

You will also want to do a cost benefit analysis of each option and see which one will work out for you in the long run. Like anything when it comes to running a business, it does not come easy and there is some difficult questions to answer before you make any move.

Are you looking for Magic Pills?

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The Positivity blog has another great entry, this time for those people that seek those magic pills. Either it is a book, tip, or something else that is going to magically turn their life and business around.

Four Healthy Reasons to Stay Away from Magic Pills, and How to Do It

Another example of magic pills is the get rich quick schemes. Everyone thinks they can find a magic pill and presto they will be rich. As anyone who has made will tell you it takes lots of time and smart money management.

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The Six Disciples has a great entry on change in 2010.

Seven Steps To Effective Change in 2010

The year is now more than half over and its time to sit down and evaluate the year so far.

What has gone right, what has gone wrong, what did you do that benefited the business, what could you have done better?

The most important thing to do is be honest with yourself. Do not look through rose colored glasses or be extremely negative.

Once you evaluate the first part of the year decide what you want to accomplish in the second half of the year and what you can do to make it happen. Take a look at the Six Disciplines blog and get some ideas to a better second half of 2010.

Relaxing on Vacation

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The Positivity Blog had a great entry a few days ago about relaxing on vacation.

The Short and Simple Guide to a Relaxing Vacation

I know, as a small business owner vacations can seem like a daunting task with so much on your plate. However, you must take a vacation in order to recharge your batteries and have time away from the headaches of day to day operation of your business.

One of the hardest times I have on vacation is relaxing. I normally put so much on the plate I come back as tired if not more tired than when I started out.

However, on my last vacation I did not schedule anything. I did spend a few days in a hotel were I was not pressured to go out and do too many activities. It was nice have a nice relaxing vacation and I did feel revived when I came back.

So got out and take some time off...

Looking for a web designer?

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Are you looking for a web designer? Then the Small Business Branding blog has some questions that you will ask any web designer that you are looking to design your site.

10 Critical Questions To Ask A Web Designer

While the task of designing a website may be daunting for those that have not experience in it, you need to remember the KISS principle when it comes to web design: Keep It Simple Silly. Some web designers what to put all the coolest stuff onto your website but all it does is drive away traffic.

While your website is under design, make sure to get feedback from your customers on what they think of the proposed design. If a sampling of your customers is negative, you need to go back to your web designer and find out ways to make it better for your customers.

You do not have to become an expert in web design, but become familiar with what constitutes a good website so that you can ask good questions and insure that your designers do not go overboard with what they design.

Inspiration

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One of the more favorite blogs that I just love to read is the Zen Habits blog. The blog always has something on it that can inspire you. One of the more recent blog entries from the blog is about inspiration.

What actions do you take to inspire you? One of the ways I found to stay inspired is have certain items around that inspire me. Above my desk is a picture of the new Ford F150 Raptor. That picture inspires me to try harder so that I can purchase one of those and go to Moab.

Need some help with inspiration? Take a look at the Little Guide to Inspiration on the Zen Habits Blog.

The Vendor Balancing Act

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While most people think that one of their more difficult relations is with customers, in the long run they may find that their most difficult relationships will their vendors. In a perfect world the vendors would treat you like you are truly THEIR customers but in reality many vendors act as though it is the other way around.

Of course some vendors are much better than others and it will take some experience to find out who the better vendors are.

Then there comes the balancing that you will have to perform. If you find that a vendor is taking advantage of you, what do you do? In most cases you would assume that you drop the vendor and find someone that will treat you better. The problem arises when that vendor is the only source of an important product.

Let’s use electronics as an example. Let’s say that you currently stock brand “A” electronics which is one of the more popular brands in the industry. However, “A” products does not allow you to return defective products to them causing you to eat the product. Now you will have to analyze if the amount of sales created by having product “A” in your stores is enough to justify you losing some money on returns.

If the amount of sales justifies you keeping that product then you will want to plan for a certain amount of returns that you will have to mark off. Of course you can probably find a technical school that would love the donations of the defective product in order to let students experiment with them and thus giving you some goodwill.

On the other hand if the amount of sales and the hassles created by them do not justify you taking the losses on their product then dump them and find another vendor. However, I would let the company know why you are going to drop them and see if they will do anything for you.

In addition, vendors used to have reps that would come and visit local stores, building displays and building relationships with the companies that sold their products. However, these days’ vendors have been cut so severely that they may only visit major stores once a month or have cut out some altogether so the chances of them coming to your independent store may be slim and none.

You will defiantly want to cultivate a relationship with any vendor that does take the time to come visit you. They are an excellent source of information and if they take the time to visit you then they are probably a vendor you will want to focus on.

Also, depending on the products you sell; look for smaller vendors that may not have the name but will have the ability to service you better.

Remember, you are the vendor’s customers so find vendors that treat you that way.

Evalutating your Goal Setting

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How are you doing with setting goals?

Hopefully by now you have started writing your goals on a regular basis. At first your excited to do it but it is also hard to get in the habit of doing them on a daily basis until you get in a rhythm and start seeing some success with them.

After you have been setting goals on a regular basis for a couple of weeks, it is time to review your progress. See how many goals you are setting on a daily basis and evaluate how well you are performing.

If you find that you are accomplishing all your goals in a couple of hours and it feels like no effort at all, then you are not setting goals that are tough enough. After a short period of time you will have no sense of accomplishment because your goals are not set high enough to give you that “I did it” feeling.

On the other hand, if you reach the end of the day and most of your goals have not been checked off, then you may be setting your goals too high or trying to accomplish too much in a period of time.

While you want to set high goals, you also much remember that your goals need to be realistic. Your goals need to be reasonable or else frustration will set in and you will quickly abandon the goal setting process.

What it comes down to is that not only will you have to set your goals and write them down on a daily basis, but you must also evaluate your performance and make changes in order to perfect your system and get the most out of your goal setting.

Yes, goal setting does take effort but over time that effort will pay off.

Here is another video on how to start a small business which comes from Australia. The video is just under 7 minutes but gives some good information in that time.

Are you Outsourcing?

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The word outsourcing will make most people cringe including myself because of what some companies have been outsourcing, but outsourcing should not be a bad word but you have to do it right.


Outsourcing has gotten plenty of publicity lately especially with so many companies outsourcing their customer service functions to places like India. Recently I had issues with my Internet Service Provider and it turned out the company I go through has outsourced everything to India. This is where the problem arises because the guy on the other end of the line only knew what the computer told him to do; by the end of the day I changed ISP’s to a company that does not outsource their customer service functions.

That is where many companies are absolutely failing when it comes to outsourcing. Instead of outsourcing functions that do not directly affect the customer, they are outsourcing their direct link with the customer and putting their customers and their futures in other’s hands.

So what should you outsource?

As a small business owner there is plenty of areas that you can outsource that will not affect the service your customers get but improve your operations and finances.

An example of outsourcing that a small business owner should seek is accounting services. While I have extensive experience with numbers, many small business owners are not numbers people and should try to find someone that could do their paperwork better than they could.

Another popular source of outsourcing for small businesses in the last few years is virtual assistances. Virtual Assistants do a large range of tasks that will free your time to build the business.

In other words outsource tasks that someone else can do better than you can or that will free up your time to be more productive. What you do not want to do is outsource anything that will affect the level of customer service that your customers will receive.

There are other side benefits of outsourcing including giving business to your fellow small business owners, having more people who know about your business and if you treat them right will talk about your business, and finally another source to network with.

So by all means outsource, just make sure you do it right.

Prioritizing your Daily Goals

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Now that we have talked about the importance of goals and the different time frames, we will discuss the daily goals in a little more detail.

As mentioned last time you should have long term goals, medium range goals, and your short term goals that should be broken down even farther into monthly, weekly, and yes especially daily goals.

You should get up every morning, or better yet write down your goals for the next day before you go to bed. So that you can see the big picture I suggest that on divide a piece of paper with several columns with sections for the priority, what the goal is and most important how that goal relates to your long range goals. That way you can see how accomplishing that goal will build you toward the place you want to be in five, ten years or more.

You will also want to write down the goals you have for the day that may not directly tie into your long range goals but before long you will see that everything you plan to do that day will start fitting into those long range goals.

The next item on the agenda is to prioritize your daily goals in order of importance. I usually letter them A, B, and C. If something is a lower priority than a C, then it really is not important at all and should not be a goal for the day, correct?

Next take a look at the A category. Is there anything on there that is something you’re not looking forward to doing? Then do that item first so that it is over with and you do not have to think about it for the rest of the day. Do the same thing for the other three categories of priority so the stuff you’re not looking forward to is done and over with first.

At the end of the day go through your goal list and note anything that you did not accomplish that day. Figure out what you did get that goal accomplished:

1. Will it take longer than done day to accomplish, then try dividing the goal up into several sections and completing a section each day.
2. Something that you were trying to avoid, once again get this done first so that you do not have to think about it the rest of the day.
3. Too many goals for the day? We will go over this next time.

As Rick Pitino says in his book “Success is a Choice” you need to go through your goals and not what you accomplished and figure out what you did not accomplish and figure out why and how you can do things differently tomorrow.

If you are seeing to many A or B items not get done then you should evaluate what is keeping you from accomplishing important things. Are you getting distracted? Are you being interrupted by outside influences? Trying to bite off more than you can chew?

After a few weeks you will have a better idea of how a goal setting system will work for you and get you on the road to accomplishing more.

Being a smart shopper for your business

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Too many small business owners fall into the trap that they have to have the biggest and the best equipment to operate their business.

Whether it is buying the latest and greatest computer, having the new, trendiest office furniture, or going out and leasing the copier that will do everything for you including make coffee; many small business owners fall into the got to have it trap.

I am not saying that you should go out and buy cheap crap that will not last you however; you need to become a smart shopper.

Let’s take a look at office furniture. If your customers will not see your office, then there is no reason for you to spend thousands of dollars on new office furniture. The desk I am currently using was purchase for just over a hundred dollars and has served me for more than 6 years now.

If your business is in an industry where clients or customers will see your office then you will want to find something a little nicer. However that does not mean you need to go out and buy new furniture.

There are plenty of stores around that sell used office furniture that will look nice but not cost you an arm and a leg. Another great source for furniture is on line ads. One of our local television stations provide classified ads and has become a major source of good used items at really good prices.

It comes down to figuring out your true needs for the next couple of years then being a smart shopper and finding the best product for your money. Don’t spend more money than you need to in order to get the furniture and equipment you need.