Dornoff Consulting is designed to help businesses be more competitive in an ever changing marketplace. Dornoff Consulting provides business consulting services along with Community Development, Community Economic Development, Urban Planning, Transportation Planning, and Urban Design.
Monday, July 31, 2006
Business Articles of Note
Motorola prepares plans for citywide Wi-Fi in Chicago
Ford to Put 600K Toy Cars in Cereal Boxes
Wireless router solution often a total disconnect
Getting the full picture
Manufacturers find reasons to cash in on organic market
Mom and the `magical picture frame'
At 60, Sony focuses on rebuilding brand, restructuring
Idaho leads nation in job growth
High price of health insurance has some companies looking at dropping coverage
Great Mall of Las Vegas will have 'hybrid' look
Exit Plan: Follow Nissan
GPS Unit Maker Finds Its Way in Crowded Market
Sun Brightens Colors, Profit at Laundromat
Men Not Working, and Not Wanting Just Any Job
Camera System Creates Sophisticated 3-D Effects
Newspapers to Use Links to Rivals on Web Sites
Billy Bragg’s MySpace Protest Movement
Sports’ Greatest Hits at One Web Site (but There’s a Catch)
AOL Plans Expansion of Videos on Portal
Entrepreneurship, self-employment thrive in Utah
Advertisers face TiVo challenge
Intel Core 2 Duo a big leap in chip race
Panguitch Drug Co. is a family tradition
Audience for news online starts to level
Ads offer new model for getting rich online
Casper Penney's gets make over
Thursday, July 27, 2006
Business Articles of Note
Japan's electronics cos. may be reviving
NEW INTERNET IS THE STUFF OF DREAMS
Nano gives a big boost to run-of-the-mill jogging
Computer purchase plan gets little credit
Pension plan deal stalled in Congress
Utah's economy strong in first half
Chicago passes living-wage law
Google to report ad-click details
New Monopoly ditches cash, uses debit cards
Industrial space diminishing in Las Vegas
Future Indian casinos face restrictions
Broadband Lines Increase 33% in 2005
Here comes upscale farm fish
Snapvine gives voice to social networks
Changes at Netscape Foreshadow AOL's Evolution
Hot for Dots
Wednesday, July 26, 2006
Business Articles of Note
My Network TV
Motorola's latest phone even thinner than Razr
Venture dollars drop in Utah
Las Vegas World Center strives to keep rolling
Owner's Balancing Act
Staying Ahead in a 'Copycat Economy'
Tax Issues for LLCs and Their Owners
Teen People Magazine Closes, but Web Site Will Continue
Addressing, and Assessing, Government Productivity
Tuesday, July 25, 2006
Business Articles of Note
Consumer confidence posts modest rise
Razr kids trotted out
AOL mulls offer of free access
Tougher standards for graduates urged
24 patents given to Utah inventors
Start-Up Financing Booms in U.S. Tally
Flat Spending Predicted on Back-to-School Items
Ex-Democratic Advisor to Join Wal-Mart
Pension Bill
$25 million more for Zillow
Fewer offers for credit cards coming by mail
Monday, July 24, 2006
Business Articles of Note
Fake Weed A Growth Business for Advocate
Kitchens Cater to Families on the Move
Digital jukebox tunes in on younger crowd
Parents supply and demand organic foods
Linux gains traction in software market
Untangling mess at desk can save time, add safety
Frozen treat's inventor tastes sweet success
Housing market, aging boomers help luxury flow into bathrooms
Entrepreneur in the electrons: Cyberspace offers online company exec room to create
Retailers See Trouble on Ports' Horizon
Small Theme Parks Still Riding High
The New King of Big TV’s Is Queen-Size
After Delving Into 33 Other Lines, Amazon Finally Gets Around to Food
Consumer Reports to Add Shopping Magazine
Sky-high gas prices spur companies to pay for bus
Who'd Want to Live There?
States hiking minimum wage
Thursday, July 20, 2006
Business Articles of Note
China's Karaoke Police Have a Request: Do It Mao's Way
Is it a game or an advertisement?
Wireless phones cheaper for rural areas, study says
Fed chief says housing slowdown appears 'orderly'
Fred Meyer Stores to open medical centers in Idaho
Looks are deceiving for a reason
California: Rent Increases in State Outpace Much of the West
There'll Be No Lighting Up at Marriott
Playing Matchmaker for Technology, With a Twist
Seagull gets a reprieve from Deseret Book
Engraver signs off in Seattle after 124 years
US Airways will sell ads on its barf bags
Retailers Seek Fee Rules From Credit Cards
Wednesday, July 19, 2006
Business Articles of Note
Gloves come off as Wal-Mart, critics slam each other on Web
Demand drives boat companies to go bigger
Judge overturns Wal-Mart health care law
Hotel industry gathers momentum in Southeast Washington DC
Verizon Overbills 11,000 Customers
Firms Aim at Business Networks
Woman seeking man mom will approve
No Corinthian leather, but sense of humor smooth
Burke trans fat plan to exempt small cafes in Chicago
Jones to sell products in Kmart stores
CEO says USDTV far from finished
Nortel deal cements Microsoft links to VoIP
Bookstore closing an 8-year chapter
Even if fans boycott, Starbucks won't suffer
Angie's List providing ratings in the Salt Lake area
Micron ranked 1st in patent quality
Classical Station Owner Sticks to Playing Solo
Real-Life Lessons in Student Contests
Branding Is Key Part of Firm's Marketing
Downloading Service to Allow Film Watching on TV Screens
Jobster lands $18 million for expansion
Tuesday, July 18, 2006
Note to regular readers
Monday, July 17, 2006
Business Articles of Note
A growing market for natural foods
Device helps parents control kids' `new media' time
Sparking interest in wireless networks
Capitalizing on a hobby could lead to business career
Online small firms go shopping on Net
Training efforts often insufficient, companies say
Kalispell, Montana: Makeover in full swing for popular Scotty's Bar
Novell to release new Suse Linux version, first since 2004
Web site lets you rate local businesses
For San Diego Real Estate, the Skies Are Not So Sunny
Do 'Social' Search Engines Have the Answers?
Bogus Clicks on Online Advertising Links Continue to Rise, Report Says
Alltel to End Local Service as a Spinoff Is Completed
How Far Would You Drive to Avoid a Rental-Car Tax?
Making Several Stops at Shops Online, but Paying All at Google
H.P. to Unveil Radio Chips to Store Data
Interactive Netscape Site Gets Some Sour Responses
News Online Seems to Have Long Shelf Life
Turning repairs into profit
Retail Notebook: Sexy fashions to celebrate, not mask, the life within
iPod repair a booming business
To save, power down at night
Bike sales cycling higher
Sunday, July 16, 2006
Finding the Right Retail Location Part 3
Finding the Right Location.
In the previous two entries on finding the right location, we talked about the different types of places that might be right for you and in part 2, we discussed in more detail finding the right location.
Now we will assume you know the type of business you want, and now you know in general the type of location that will work for you.
Suggestion: Do not be in the position that only one type place or location will work for you. You are putting yourself in a corner that in the long run could ruin your business or create major headaches for you.
There are three general types of ownership of centers. Since they pretty much have the advantages and disadvantages are basically the same, I will discuss those in general.
Locally Owned:
This is an easy one, as someone in the local community has ownership of the complex. This type of ownership is becoming none existent in today’s real estate market but there is still some out there.
Developer Owned:
The developer who originally built the facility still owns a majority interest in it. Some developers will hold onto shopping centers they build and other will sell them once they are done.
Real Estate Investment Trust (REIT):
Many shopping centers these days are owned by Real Estate investment trust. You can invest into some REITS on the stock market. There primary focus is to give dividends to their stockholders or partners.
Others:
There are other forms of ownership that a center may have but this gives you a general idea. Overall you will usually be dealing with a local management company rather than the actual owner anyway.
If you have followed my writing you will know what I am going to tell you to do next: that’s right research!! You can either do it yourself or pay a consultant like me to do it for you (but it will cost you and if your starting out do the research yourself).
Find several places that will fit your needs and do the following things:
- Count the number of stores in the center. What is the percentage of national to local retailers? Watch traffic on a typical weekday, Saturday, and Sunday. I would also recommend you watch traffic at several different times of the day to see how it varies.
- If there are other local tenants in the shopping center see how they get along with the landlord and how quickly he responds to issues. You can also check with some of the major tenants but often they will not have day to day dealings with the landlord only their corporate offices will.
- Check how many vacancies the center has, and find out how long some of the stores have been empty. Are they filled fast or have some stores been empty for a couple of years?
- If you have a business newspaper in your area, read it for a couple of months and know what is happening in the real estate area. Also read your local newspapers, which like the business journals will have information on new developments, so you can see where the trends are going.
Now that you have done your homework, you have found a couple of shopping centers that will work for you (the more that will work the better), now you will contact the leasing agent and work out deal to rent a place. As I mentioned in my rundown of types of centers, there are some centers that will not want you because you are not a national retailer, however if you have done the homework, you will have general idea of who will want the local retailers.
A couple of things to look out for: If the leasing manager is too eager to have you rent or doesn’t seem to care if they rent to you or not.
If the leasing agent seems desperate you be warned. There might be something happening that you do not know about. The center could be up for sale and once it is sold your out the door as a local retailer, or the leasing agent knows a new center is going in down the road that is going to steal traffic and hard the business in the center. However, you can lower this problem by studying what is happening in the area and reading the newspaper and trade journal.
The next area of concern is if the agent doesn’t seem to care if you lease space in their complex or not. Once again by doing research you should be able to eliminate some of the potential problem centers but not all. If the agent doesn’t care if you lease or not, what will happen if there is a problem? Will he be there to fix it? Sadly there are some owners who just don’t care or are trying to milk a center. I worked for one company (a Fortune 100 Company) that was told by the manager of a REIT owned shopping center that he could care less if we where a tenant or not, and if we could just move out because he could care less if we where there (many of the tenants had moved to a new shopping center that was built a couple of miles away and this one was fading fast).
Be sure to ask the leasing agent many questions and see how he answers such as:
- What kind of response time can I expect if there is a problem with the building such as roof leaks?
- What kind of upgrades are you planning over the next year?
- Is there any pending litigation involving my building (I was involved in a incident where the county allowed the developer to build a wall for a tenant and the neighbors behind filed a lawsuit. Several years later the neighbors won the suit but the developer had sold out to a REIT, a city had annexed the area, and the original tenant had closed. The new tenant is now being forced to move to another location to satisfy the lawsuit even though they where not involved but they where in the building).
Before signing the lease I would also recommend you take the lease to an attorney to look it over. Always cover your back; the property owner will have plenty of attorney’s watching their backs so make sure you have an attorney look everything over. It is worth the cost over having issues in the long run.
It seems like a lot of work but your goal is to build a successful business so the work will pay off. But once the lease is signed then the real fun begins….
This is by no means a complex list of what to do. It is trying to give you a start into the wonderful world of retailing/running a business. Read more and continue looking at this blog for more ideas and articles that may be of interest.
Friday, July 14, 2006
Business Articles of Note
Real-estate site ends limits on listings
Former Wal-Mart employee gives survival tips
Squeeze Tightens on First-Time Buyers
Flathead Valley Montana-Business survey results mixed
Stampers make their mark
Inside Entrepreneurship: Startup cash is out there; learn how to find it
Dell to curb rebates, reduce PC list prices
Ricoh develops new device to read two DVD formats
Wal-Mart Eases Theft-Prosecution Policy
Ford Boosts Warranty, Standard Safety Features
Thursday, July 13, 2006
Business Articles of Note
News Corp. Launches Online Safety Campaign
Most beef plants don't bother with exports
Major Cuts at Disney Are Expected
Phone customers rank cable plans high
Consolidation aids department stores
Web start-up offers free digital storage
Southwest to Begin Flights From Dulles
Snowbird expansion plans worry Alta officials
Small-business lenders receive 2006 awards
Microsoft, Yahoo to begin testing on instant messaging
Boise firm drops online groceries
LDS bookstore cuts competitor's supply
Deal Is Seen for Creating Urban Films
A Mall Strives to Fit In With Its Neighborhood
Wal-Mart Loses Appeal to High Court
Wednesday, July 12, 2006
Business Articles of Note
Wal-Mart discusses global warming steps
Citgo to stop selling gas to U.S. stations
'Obsessed' bag ladies
Sports radio rivalry heats up
McDonald's chickens out
Comcast offers bundled service for $99 a month
Wal-Mart's New Jersey ATM sparks cries of foul from wary banks
Balducci's Reconsiders Store in Penn Quarter
$550 million set for downtown Chicago
Workforce Housing Proposal In Maryland Passes
Chicago's Big-box wage plan may face suit
A new low for network television
Spokane initiative: Better pay for "big box" workers
Eddie Bauer to return to its heritage
CleanFlicks stores plan for the worst
E-mail service provides up-to-date tax information
Chinese Company Intends to Build MG’s in Oklahoma
Recovering From Financial Turmoil
Mother of Invention Inspires Studio for Kids
Getting the Legal Papers for Start-Up
Tuesday, July 11, 2006
Business Articles of Note
Illinois-Highland Park now has hot spots
Chicago-Next flood downtown will be of office space
Six-Figure Fines For Four-Letter Words Worry Broadcasters
Response mixed to Southwest seating test
Retailer agrees to pay $150,000 to settle disabilities act lawsuit
Seattle Area-Downtown Bellevue has high appeal
West Coast climate change could threaten wine production, study suggests
Barrier to Wal-Mart bank?
Gene Juarez sells salons, but his vision still remains
Startup that's still incognito gets $6.5 million
Wal-Mart rumors have Moab on offensive
Boise company wins kudos for creative use of recycled space
India Stops Privatization, Casting Doubt on Reforms
Celebrity Merchandising Aims at the Young
Monday, July 10, 2006
Business Articles of Note
Telemarkets won't be calling cell phones
French twist in Michigan Avenue display
Potato cafe to butter up D.C.
SunRocket to Unveil Global Calling Plan
Entrepreneurs with questions can check out answers at the library
A Little Town To Call His Own
Powered up
Affordable citywide Wi-Fi experiment launched nationwide
The Insider: The award for Goofy Press Kit goes to ...
Unsnarling the tie-ups of travel
Bringing Gen Y Aboard for the Long Haul
Go online anywhere with cellular broadband
Firm Hopes Old Brand Will Spell Success
Online Movie Tickets a Still-Evolving Force
Old Media, Not New, Is World Cup Winner
Dell's Exploding Computer and Other Image Problems
Old Media, Not New, Is World Cup Winner
Sale Shoppers Annoy Grocers as They Save
At AOL, a Plan for a Clean Break
Friday, July 07, 2006
Business Articles of Note
AOL eyes free services in ad-based model
Cingular Sued by Users It Inherited
United takes quiet tack on incentives
Royal Ahold Plans Sale of 46 Ohio Stores
Small firms pushing Utahns to buy local
Shake-Up, Competition Raise Doubts About EBay
Are rockier times ahead for eBay?
Seeing a Future Along Old Tracks
Rumbi Island Grill to open a 9th restaurant in Utah
Washington County Utah: County's economy is red hot
Sur La Table is ready to resume expansion
Inside Entrepreneurship: Bagging company investors
Thursday, July 06, 2006
Business Articles of Note
Dell polishes online sales
AOL May Offer Its Services for Free
Microsoft to challenge iPod's domination
Economic growth initiative under way
Cashing check as easy as touch of a finger at Zions
How Much Is That Laptop? It Depends on the Color of the Case. And That's Fair.
Couple's business balloonsMeridian's Creative Balloons 'delivers smiles' for any occasion
Las Vegas slides in retail index
Wednesday, July 05, 2006
Business Articles of Note
Southwest Airlines raises fares
Dracula amusement park plan dropped
Angry Customers Use Web to Shame Firms
Amazon.com to sell own toy, baby items
Choice Organic Teas steeped in principles
Q & A: REI's billion-dollar CEO
Internet driving down phone costs
Smiley Face Is Serious to Company
Ban on Wild Caviar Is a Boon to California Sturgeon Farms
Firm Stitches Right Words for Growth
Getting to the Top of Online Searches
Employees Sue Railroad Over Social Security Number Theft
Business Articles of Note
Southwest Airlines raises fares
Dracula amusement park plan dropped
Angry Customers Use Web to Shame Firms
Amazon.com to sell own toy, baby items
Choice Organic Teas steeped in principles
Q & A: REI's billion-dollar CEO
Internet driving down phone costs
Smiley Face Is Serious to Company
Ban on Wild Caviar Is a Boon to California Sturgeon Farms
Firm Stitches Right Words for Growth
Getting to the Top of Online Searches
Employees Sue Railroad Over Social Security Number Theft
Tuesday, July 04, 2006
Business Articles of Note
Utah economy humming
Stampin' Up! makes changes
Manufacturing Growth Slows
New online magazine launched for eastern Montana
78 Treasure Valley companies up for award
Trinity Springs temporarily closes
The Waters Are Crowded for Surfboard Makers
Monday, July 03, 2006
Business Articles of Note
Move is afoot to block industrial banksKeeping
Boomers on the job with a few concessions
Buyers zoom in as digital SLR prices fall
Spanish-Language Radio's Big Voice
Entrepreneurship education pushed
Broad Experience For a Tall Job: A Hipper CNBC
Working retirees favor flexibility over running the place
InfoSpace targets wireless delivery
Nokia tests retail waters with its flagship stores
Closure looms for N.J. casinos
Web site helps you keep track of goals
Switch between the new and old
Mexico's broadband boom compounds piracy
Internet Calling Pressures Bells to Lower Rates
A Search Engine That's Becoming an Inventor
L.A. Up to No. 16 in Business Costs
Finding the Right Retail Location Part 2
This is designed to give the new retail and/or on-line business the general idea of possible locations for a store. This is designed to give a brief overview but each situation and each area is different and you need to find the right spot for your business by researching your area.
Here are the basic types of locations with some advantages, disadvantages, and general comments:
Large/Regional/Malls:
OK, almost everyone has been to a mall at one time or another. Most have anywhere from 500,000 to 1.5 million square feet of retail stores. Until the last few years, most have been enclosed.
Advantages:
- Lots of Foot Traffic
- Major Retailers to Draw Customers in
Disadvantages:
- May draw in the wrong type of Client for your store
- High Rents
- Your store may not be wanted
General Comments:
For most new retail stores, the mall is not the place to be. While it may be attractive because of the foot traffic, the cost of getting the foot traffic is most likely not worth it. In addition many large malls do not want local retailers because they don’t “draw enough” people. Usually the malls that welcome local retailers are the ones who are on their deathbeds or having other troubles.
Also, a fact that many people don’t know is that the smaller stores in the mall subsidize the rent for the department stores. Often stores such as Nordstrom’s and others pay very little or no rent which means that you make up for it. (The thought is that you benefit enough from the traffic they bring in for you to pay it).
The other thought to consider is that many malls are not as attractive for stores as they where even 10 years ago with fierce competition from lifestyle and other types of malls.
Power Centers:
Power centers are a smaller than mainline malls but bigger than strip centers. Usually they include one or more big box retailers such as Wal-Mart, Target, Home Depot, Lowe’s, or many others. They usually are not enclosed and all the retail stores all have outside entrances.
Advantages:
- Main attract good foot traffic
- Less expensive than Malls
Disadvantages:
- Wrong type of traffic
- Cost
- Market may be wrong
General Comments:
While located in a power center will be less expensive than the mall, it could still be out of the price range of many new retailers. Also, you need to research and see if the power center has the right mix of retailers to draw customers into your store. If you’re an upper class store a Wal-Mart or a Super Saver Grocery Store is probably not the right type of neighbors to have.
Strip Centers:
Strip Centers are the next step down from a power center. They can be anywhere from a two or three stores up to 10 or many. Some will have a major grocery store in them but many will not.
Advantages:
- Cost
Disadvantages:
- May not have enough foot traffic
General Comments:
Like all the choices, you must make sure you do enough research to ensure that you are finding the right location for you. Who are the other tenants? Are they going to attract the right customer that will also shop in your store? What are the demographics of the shopping center and are they compatible with yours? Just because a place may be cheaper, make sure that you are not being penny wise and pound-foolish.
Lifestyle Centers:
Lifestyle centers are a relatively new creation in retailing in the last few years. They are opening air centers that are designed to give a more “Main Street” shopping experience. They are Hybrid centers coming out which are basically malls that are now taking their roofs off and others that are built with housing components.
Advantages:
- Foot Traffic
- More Smaller Stores
Disadvantages:
- Once again many centers don’t want the local retailers
- Cost
General Comments:
You would think with the “Main Street” feel that the developers of lifestyle centers are trying to create, you would think that they would be more open to smaller local retailers but once again many are unfriendly to them.
You do have the advantage of better foot traffic than most strip centers but you must weigh whether the cost is worth it for the customer you are trying to attract.
Sorry to sound like a broken record but research, research, research.
Factory Outlet Malls:
The Factory Outlet Centers usually include stores than represent different manufacturers, which can either be like a showroom, or a place to sell outdated and discontinued merchandise.
Advantages:
- Foot Traffic
- Cost
Disadvantages:
- Foot Traffic
- Store may not be wanted
General Comments:
While Factory Outlet Stores had a surge in popularity in the mid-90’s, they have quickly faded. The centers that seem to be doing well are the ones located primarily in tourist areas such as Park City, Utah; Lincoln City, Oregon and Las Vegas.
Once again you may run into the situation where the mall managers may not want your business in their center but for a different reason that most of the others. In some cases stores where told that because they where not owned by a manufacturer that they where not wanted in the center. However, with some selling you might overcome this obstacle.
As in the case of all locations, you will want to research to see how well the center your looking to locate in is doing. Like stated above, they seem to be dying in non-tourist oriented places. Once of the causes of the downfall is that some retailers have signed agreements with one of the big boxes that states they will not sell anything for a lower price than the big box has it.
Transit Oriented Development:
Transit Oriented Developments are centers located at a major transportation station: Light Rail, Commuter Rail, etc. They are designed for commuters and people living near the station in order to reduce car trips.
Advantages:
- Located at a major transportation port
- Good foot access
- Nearby Residential
Disadvantages:
- Cost
General Comments:
Transit Oriented Development (TOD) can take many shapes and forms. If they are being developed right, not only will you have the transit riders coming through the area you should also have a good selection of residential neighborhoods in the area in order to attract traffic during non-peak travel periods.
As I keep on saying, you need to do the proper research in order to insure that the center will attract the right type of customer to your store. Many different kinds of retailers can work in a TOD but each one is different.
Office/Warehouse Space:
This is the type of facility that you find in more industrial areas of the city. They usually have a small office/showroom facility in the front with warehouse space in the back with a large door.
Advantages:
- Cost
- Warehouse Space
Disadvantages:
- Location
- Foot Traffic
If a major part of your business is going to be online, you may want to consider this type of facility. It will give you more room to store your merchandise but still offer you room to have a showroom or displays in the front plus some office space.
This option is less expensive so if your are not depending on foot traffic, this could be an excellent alternative for your business.
Conclusion:
I hope you found this to be helpful in your search to create your successful business. Next week I will go over what you should be looking for in mall management and some of the warning signs you should look for before you sign your lease.
John Dornoff
Dornoff Consulting Group
info@dornoffconsulting.com
Sunday, July 02, 2006
Business Articles of Note
McDonald's new lookNew
Toys R Us Boss Vows Cleaner Stores
Printer ink options can save money
High-flying Southwest could get intercepted
Vivace founder, David Schomer is a coffee prophet
True Value ready to fight big-box rivals after clearing up its finances
Taco Maker scores in fast-food arena
Brokers help immigrants buy property back home
A Search Engine That's Becoming an Inventor
Hire workers you like, trust
Is this the big moment?
A Chinese Lesson for Big Retailers
Saturday, July 01, 2006
Business Articles of Note
MotivePower Inc. rides rails to success
Online travel firms going the extra mile
Volume increase on phone call tax
Orbitz travels to 4th owner
Sensible shoes
Aon sells unit
Virginia small businesses weigh health care law
On Lake Michigan, a Global Village
Utah: Warehouses filling up